I came into my office this morning and found an article with and interesting title. The title of the article was, "Lather, Rinse, Repeat." I read it and found it to be very inspiring.  I don't who wrote this article and I don't know who left it on my desk, but to both; thank you.  I hope you enjoy this as much as I did.



One of the most brilliant marketing ploys in history was the ubiquitous directive found on shampoo bottles: "Lather, Rinse, Repeat."  By simply telling consumers to "repeat", sales of shampoo doubled. The admonition to repeat the application did have some validity at one point. Past generations of Americans tended to apply massive amounts of oily goop to their hair, and it required two rounds to break up the grease. These days, though, it's usually not necessary.